Most local business websites look like they were designed by an accountant in 2012. Endless walls of corporate jargon, generic stock photos of smiling people shaking hands, and zero personality.
News flash: nobody reads your "mission statement." They want to know if you can fix their problem, how much it costs, and whether you're actual humans they can trust.
Whether I'm building a high-converting site for an industrial contractor or spinning up a chaotic 90s-themed retro bowling alley just for the hell of it, the goal is always the same: make it memorable.
Here is how you fix a dead website:
- Kill the Stock Photos: Real photos of your work, your team, or your actual setup build instant trust.
- Show Some Edge: Don't be afraid to lean into a unique style or vibe. Being forgettable is a lot more expensive than being bold.
- Make It Fast: If your site takes five seconds to load on a phone, your potential client is already calling your competitor.
Stop blending in. Stand out or get buried.